top of page

  • Oversee PR and marketing-related projects from initiation to completion.

  • Collaborate cross-functionally with internal teams, clients, and external agencies.

  • Build and maintain relationships with media, influencers, and key industry stakeholders.

  • Craft compelling press releases, media pitches, and thought leadership content.

  • Collaborate with marketing and social media teams to align messaging across channels.

Yansy Media

Intern

Feb 2025 - Present

  • Craft and deliver compelling pitches to secure new clients, driving revenue growth.

  • Develop strategic brand messaging and assist in campaign execution for local and national clients.

  • Plan and oversee social media content

  • Collaborate with designers and strategists to create cohesive, results-driven marketing materials.

  • Manage relationships with 3+ clients, promoting consistent and timely communications.

  • Distribute client tasks to internal employees, ensuring all project requirements are met and KPIs are reported to clients.

1893 Brand Studio

Account Manager

August 2024 - Present

  • Collaborated with the copy team weekly to strategize content based on client needs.

  • Wrote sponsored content, email marketing campaigns, and brand messaging for 7+ local businesses.

  • Created engaging copy for content marketing initiatives, ensuring alignment with brand voices.

  • Wrote and implemented captions 3+ times a month for Spicy 9 Instagram account with 2,000+ followers, resulting in high impressions

  • Published in Edge: Carolina Educational Review 

1893 Brand Studio 

Copywriter

Jan 2024 - May 2024

Community Involvement 

Social Media Manager | Habitat for Humanity 

Aug 2024 - present 

  • Manage social media accounts for the organization, creating weekly Instagram and TikTok content

  • Collaborate with the executive team to schedule and design content, utilizing market strategies to boost fundraiser and event exposure

  • Continuously increase community engagement and boost follower growth by 15% quarterly through target campaigns and interactive content

Education

University of North Carolina at Chapel Hill

B.A. in Media and Journalism, Advertising & Public Relations

 

Expected Graduation: May 2026

bottom of page