AMC

The rise of streaming and home entertainment has made movie theaters less essential, but the magic of the big screen remains unmatched. AMC aims to reignite the love for cinema by reminding Millennials and Gen Z of the thrill, connection, and immersive experience only theaters can provide. Through a campaign that integrates digital and traditional tactics, we crafted a campaign that reestablishes AMC as the go-to destination for immersive, shared movie experiences.